Executive Development Programme in YouTube Brand Storytelling
-- ViewingNowThe Executive Development Programme in YouTube Brand Storytelling certificate course is a comprehensive program designed to meet the growing industry demand for effective video marketing strategies. This course emphasizes the importance of storytelling in creating engaging and impactful content on YouTube, a platform that boasts over 2 billion monthly logged-in users.
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โข YouTube Brand Storytelling Fundamentals: Understanding the YouTube platform, video content creation, and brand storytelling principles. โข Creating Engaging Video Content: Storyboarding, scriptwriting, production, and post-production techniques for compelling videos. โข Optimizing Video Content for Discoverability: YouTube SEO, metadata optimization, and tagging strategies. โข Building and Engaging Your Audience: Audience research, video promotion, and community management. โข Analyzing Performance and Measuring Success: Utilizing YouTube Analytics, key performance indicators (KPIs), and data-driven decision-making. โข Advertising and Monetization Strategies: YouTube Ads, Google Ads, and brand partnerships. โข Creating a Consistent Brand Identity: Developing a unique visual and messaging style, and aligning content with brand values. โข Collaborating with Influencers and Brands: Identifying, negotiating, and managing successful collaborations. โข Staying Up-to-Date with the Latest Trends: Keeping up with the latest YouTube features, algorithms, and industry trends.
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