Masterclass Certificate in SRM: Creating Competitive Advantage
-- ViewingNowThe Masterclass Certificate in SRM: Creating Competitive Advantage course equips learners with essential skills to drive supplier relationship management (SRM) and create a competitive advantage. This industry-recognized certification focuses on strategic SRM, contract management, performance measurement, and risk management.
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โข Strategic Marketing Planning: Understanding the role of marketing in creating a competitive advantage and learning how to develop a strategic marketing plan. โข Market Research and Analysis: Identifying and analyzing market opportunities, understanding customer needs, and conducting competitive analysis. โข Product and Service Innovation: Developing innovative products and services that meet customer needs and differentiate from competitors. โข Brand Management: Building and managing strong brands that create customer loyalty and provide a competitive advantage. โข Pricing Strategy: Understanding pricing strategies and how they can be used to create competitive advantage. โข Distribution Channel Management: Managing distribution channels to reach target customers and gain competitive advantage. โข Integrated Marketing Communications: Developing and implementing integrated marketing communication strategies that support competitive advantage. โข Digital Marketing: Leveraging digital channels to reach customers, build brand awareness, and create competitive advantage. โข Marketing Metrics and Analytics: Measuring marketing performance and using analytics to drive data-driven decision making and create competitive advantage.
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