Executive Development Programme in Music Marketing and ROI
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โข Music Marketing Fundamentals: An introduction to the basic concepts and strategies in music marketing, including target audience identification, branding, and marketing channels.
โข Digital Marketing in Music: Examining the role of digital platforms in music marketing, with a focus on social media, email marketing, and music streaming services.
โข Data-Driven Music Marketing: Utilizing data analytics to inform music marketing strategies, including tracking audience engagement, analyzing streaming data, and measuring ROI.
โข Music Marketing ROI: Understanding the financial aspects of music marketing, including budgeting, revenue streams, and calculating return on investment (ROI).
โข Music Licensing and Sync Deals: Exploring the opportunities and challenges of music licensing and sync deals, including negotiating contracts and maximizing revenue.
โข Music Merchandising and Brand Partnerships: Leveraging music merchandising and brand partnerships to increase revenue and fan engagement.
โข Music PR and Media Relations: Building relationships with music journalists and influencers to secure press coverage and media exposure.
โข Music Events and Tour Marketing: Developing marketing strategies for music events and tours, including ticket sales, sponsorships, and fan engagement.
โข Music Marketing Ethics and Best Practices: Examining ethical considerations in music marketing and establishing best practices for responsible marketing.
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