Executive Development Programme in Brand & Architecture Management
-- ViewingNowThe Executive Development Programme in Brand & Architecture Management is a certificate course designed to empower professionals with the necessary skills to drive brand success. In today's competitive business landscape, a strong brand is crucial for organizational growth and customer loyalty.
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Brand Strategy Development: Understanding the primary objectives, target audience, and value proposition of a brand.
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Brand Architecture Framework: Defining and implementing a brand architecture strategy, including brand portfolio management and brand hierarchy.
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Brand Identity Design: Developing a visual and verbal identity for a brand, including logo design, color palette, typography, and messaging.
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Brand Positioning and Differentiation: Creating a unique and differentiated position for a brand in the marketplace, including competitive analysis and market research.
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Brand Management Tools and Techniques: Utilizing brand management software, customer data, and market research to measure and analyze brand performance.
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Brand Campaign Development and Execution: Planning, executing, and measuring the success of brand campaigns, including advertising, PR, and digital marketing.
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Brand Licensing and Partnerships: Identifying and negotiating brand licensing and partnership opportunities, including co-branding and sponsorships.
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Brand Crisis Management: Developing a crisis management plan and protocol for protecting and preserving a brand's reputation.
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Brand Evolution and Innovation: Keeping a brand fresh and relevant through ongoing evolution and innovation, including product development and market expansion.
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