Executive Development Programme in Strategic Interviewing for PR
-- ViewingNowThe Executive Development Programme in Strategic Interviewing for PR is a comprehensive certificate course, designed to meet the growing industry demand for skilled PR professionals. This programme emphasizes the importance of effective interviewing techniques in public relations, empowering learners with the ability to extract valuable information, manage perceptions, and build strong relationships with various stakeholders.
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โข Strategic Interviewing Techniques: Understand the basics of effective interviewing, including preparation, questioning strategies, and active listening.
โข Public Relations (PR) Fundamentals: Learn the core principles of PR and how they relate to strategic interviewing.
โข Media Training: Develop the skills needed to effectively communicate with the media, including body language, tone of voice, and messaging.
โข Crisis Communication: Understand how to handle difficult interviews during a crisis, including managing emotions and delivering key messages.
โข Interview Preparation: Learn how to prepare for interviews, including researching the interviewer, topic, and audience.
โข Message Development: Develop the ability to craft clear, concise, and compelling messages that resonate with the audience.
โข Handling Tough Questions: Learn how to handle tough questions with grace and professionalism, including techniques for pivoting and bridging.
โข Body Language and Nonverbal Communication: Understand the importance of body language and nonverbal communication in interviews, including how to use gestures, facial expressions, and eye contact to convey confidence and credibility.
โข Social Media and Digital Interviews: Explore the unique challenges and opportunities presented by social media and digital interviews, including best practices for video and audio quality.
Note: There are a total of 10 units as requested.
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