Advanced Certificate in Hotel Reputation: Leveraging Storytelling
-- ViewingNowThe Advanced Certificate in Hotel Reputation: Leveraging Storytelling is a comprehensive course designed to enhance your skills in hotel reputation management. In today's digital age, a hotel's reputation can make or break its success.
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GBP £ 202
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โข Advanced Reputation Management: Understanding the importance of online presence and reputation for hotels in today's digital age. This unit will cover topics such as online reviews, social media, and search engine optimization. โข Storytelling for Hotels: Learn how to create compelling stories that connect with your audience and promote your hotel's unique value proposition. This unit will cover the elements of storytelling, including character development, plot, and setting. โข Leveraging User-Generated Content: Discover how to harness the power of user-generated content to build your hotel's reputation. This unit will cover topics such as review sites, influencer marketing, and social media takeovers. โข Crisis Management: Learn how to handle negative situations and protect your hotel's reputation. This unit will cover topics such as crisis communication, reputation recovery, and online reputation monitoring. โข Measuring Reputation Success: Understand the key metrics for measuring the success of your reputation management efforts. This unit will cover topics such as online review scores, social media engagement, and web traffic. โข Advanced Social Media Strategies: Learn how to take your social media presence to the next level and drive bookings. This unit will cover topics such as paid social media advertising, social media analytics, and social media customer service. โข Content Marketing for Hotels: Discover how to create and distribute valuable content that attracts and retains customers. This unit will cover topics such as blogging, email marketing, and video marketing. โข Influencer Relations: Learn how to build relationships with influencers and leverage their reach to promote your hotel. This unit will cover topics such as influencer identification, outreach, and measurement. โข Personalization in Hospitality: Understand how to use data and technology to personalize the guest experience and build loyalty. This unit will cover topics such as data-driven marketing, guest segmentation, and personalized offers.
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