Certificate in Video Advertising Fundamentals
-- ViewingNowThe Certificate in Video Advertising Fundamentals is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving video advertising industry. This course covers the importance of video advertising, current trends, and the intricacies of video production, analytics, and optimization.
3,175+
Students enrolled
GBP £ 140
GBP £ 202
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โข Video Advertising Basics • Understanding the fundamentals of video advertising, its importance, and how it differs from traditional advertising. โข Platforms for Video Advertising • Exploring various platforms such as YouTube, Facebook, Instagram, and programmatic advertising options. โข Video Production & Editing • Learning the basics of video production, including equipment, filming techniques, and editing software. โข Video Advertising Formats • Discovering various video advertising formats, such as pre-roll, mid-roll, and post-roll ads, as well as native and sponsored content. โข Video Advertising Metrics • Understanding key performance indicators (KPIs) in video advertising, including view-through rates, completion rates, and click-through rates. โข Targeting & Audience Segmentation • Learning how to target specific audiences based on demographics, interests, and behaviors, and how to create effective audience segments. โข Video Advertising Campaign Planning • Developing a comprehensive video advertising campaign plan, including setting goals, determining budget, and selecting appropriate platforms and formats. โข Video Advertising Best Practices • Understanding best practices for video advertising, including creating engaging content, optimizing for mobile, and testing and iterating. โข Video Advertising Trends • Staying up-to-date with the latest trends and innovations in video advertising, such as virtual reality, augmented reality, and interactive video.
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