Masterclass Certificate in Persuasion Science for Marketing
-- ViewingNowThe Masterclass Certificate in Persuasion Science for Marketing is a comprehensive course designed to equip learners with the essential skills needed to excel in the modern marketing industry. This course focuses on the science of persuasion, which is crucial in influencing consumer behavior and driving business growth.
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• Persuasion Psychology: Understanding Human Decision-Making
• Influence Techniques: Cialdini's Six Principles of Persuasion
• Neuromarketing: Brain Science & Consumer Behavior
• Storytelling for Persuasive Marketing: Crafting Compelling Narratives
• Behavioral Economics: Biases, Heuristics, & Consumer Decisions
• Designing Persuasive Content: UX/UI & Conversion Optimization
• Ethical Persuasion: Balancing Influence & Consumer Autonomy
• Persuasive Copywriting: Headlines, Calls-to-Action, & Content
• Measuring Persuasion: Metrics, Analytics, & A/B Testing
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