Advanced Certificate in Senior-Focused Website Optimization
-- ViewingNowThe Advanced Certificate in Senior-Focused Website Optimization is a comprehensive course designed to meet the growing industry demand for digital marketing specialists with a focus on senior audiences. This course equips learners with essential skills to optimize websites for senior users, enhancing user experience, accessibility, and engagement.
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โข <u>User Experience (UX) Design for Seniors</u>: Understanding the unique needs of senior users, including visual, auditory, and mobility considerations, and designing a website that is intuitive, easy to navigate, and engaging for this demographic. โข <u>Accessibility Standards and Guidelines</u>: Implementing accessibility best practices such as WCAG 2.1 and ADA compliance to ensure that senior users with disabilities can access and interact with the website. โข <u>Search Engine Optimization (SEO) for Seniors</u>: Optimizing website content and structure for search engines, taking into account the specific keywords and search behavior of senior users. โข <u>Content Strategy for Senior Audiences</u>: Creating a content strategy that resonates with senior users, including topics, tone, and format, and ensuring that content is easily readable and understandable for this demographic. โข <u>Mobile Optimization for Seniors</u>: Designing a mobile-friendly website that is optimized for senior users, including large buttons, clear fonts, and easy-to-use navigation. โข <u>Analytics and Metrics for Senior-Focused Websites</u>: Monitoring and analyzing website performance, user behavior, and conversion rates for senior-focused websites, and using data to inform website optimization and improvement. โข <u>Senior-Focused Social Media Marketing</u>: Developing a social media marketing strategy that targets senior users, including platform selection, content creation, and engagement tactics.
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