Global Certificate in E-commerce Email Marketing for Sales
-- ViewingNowThe Global Certificate in E-commerce Email Marketing for Sales is a comprehensive course designed to empower learners with the essential skills needed to excel in the booming e-commerce industry. This course highlights the importance of email marketing as a powerful tool to drive sales, enhance customer engagement, and improve brand loyalty.
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โข E-commerce Email Marketing Fundamentals: Understanding the basics of email marketing, including its importance, benefits, and how it integrates with e-commerce sales strategies.
โข Building an Email Marketing Strategy: Creating a comprehensive email marketing plan, including setting goals, defining target audiences, and selecting the right tools and platforms.
โข Email List Building: Developing effective tactics for building and growing an email list, including lead magnets, opt-in forms, and landing pages.
โข Email Design and Content Creation: Crafting compelling email content, including subject lines, headlines, body copy, and calls-to-action.
โข Email Automation and Personalization: Leveraging automation tools and techniques to personalize and optimize email campaigns, including segmentation, triggered emails, and dynamic content.
โข Measuring and Analyzing Email Marketing Performance: Tracking and analyzing key metrics and KPIs, including open rates, click-through rates, conversion rates, and revenue.
โข Optimizing Email Deliverability and Compliance: Ensuring emails reach the inbox and comply with legal and regulatory requirements, including CAN-SPAM, GDPR, and CASL.
โข Creating a Sales Funnel with Email Marketing: Designing and implementing email campaigns that drive sales, including cart abandonment sequences, upsell and cross-sell campaigns, and win-back campaigns.
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