Certificate in UK Brand & Crisis Communication
-- ViewingNowThe Certificate in UK Brand & Crisis Communication is a comprehensive course that equips learners with essential skills for career advancement in the communications industry. This program focuses on the unique challenges and opportunities of brand and crisis communication in the UK, making it a valuable asset for both local and international professionals.
6,650+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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• UK Brand Communication: An introduction to brand communication strategies in the UK, including primary and secondary audiences, brand values, and messaging.
• Crisis Communication: Understanding the principles of effective crisis communication, including planning, response, and recovery.
• Stakeholder Engagement: Strategies for engaging with key stakeholders during a crisis, including employees, customers, and the media.
• Social Media Management: Best practices for managing social media during a crisis, including monitoring, responding, and escalating issues.
• Media Relations: Building and maintaining relationships with the media during a crisis, including press releases, interviews, and press conferences.
• Reputation Management: Techniques for protecting and restoring brand reputation during and after a crisis, including monitoring, analysis, and strategy development.
• Legal and Ethical Considerations: Understanding the legal and ethical considerations of crisis communication, including confidentiality, transparency, and accountability.
• Case Studies: Analysis of real-world examples of successful and unsuccessful crisis communication strategies.
• Evaluation and Measurement: Techniques for evaluating the effectiveness of crisis communication efforts, including measurement of outcomes and impact.
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