Certificate in Ad Campaign Tracking Metrics
-- ViewingNowThe Certificate in Ad Campaign Tracking Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on the importance of ad campaign tracking metrics, providing a deep understanding of key performance indicators (KPIs) that enable data-driven decision-making in ad campaigns.
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• Understanding Ad Campaign Tracking Metrics
• Key Metrics in Ad Campaign Tracking
• Click-Through Rate (CTR) and Its Importance
• Conversion Rate: Defining and Measuring
&bull> Cost Per Click (CPC) and Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Implementing Google Analytics for Ad Campaign Tracking
• Setting Up and Monitoring Ad Campaign Goals
• Analyzing Ad Campaign Performance and Optimizing Strategies
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