Professional Certificate in Ad Metrics: Strategic Insights
-- ViewingNowThe Professional Certificate in Ad Metrics: Strategic Insights is a must-take course for professionals seeking to advance their careers in digital advertising. This program focuses on the critical analysis of ad metrics, providing learners with essential skills to measure and optimize advertising campaigns effectively.
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โข Unit 1: Introduction to Ad Metrics: Defining key terms and concepts, understanding the importance of ad metrics in digital marketing.
โข Unit 2: Data Collection and Analysis: Techniques for collecting and analyzing ad metric data, using tools and software for data analysis.
โข Unit 3: Key Performance Indicators (KPIs): Understanding the most important KPIs for ad metrics, including click-through rates, conversion rates, and cost per acquisition.
โข Unit 4: Attribution Models: Exploring different attribution models, such as last-click attribution and multi-touch attribution, and their impact on ad metrics.
โข Unit 5: Ad Metrics for Display Advertising: Learning how to measure the effectiveness of display advertising campaigns, including banner ads and native ads.
โข Unit 6: Ad Metrics for Social Media Advertising: Understanding how to measure the success of social media advertising campaigns, including on platforms like Facebook, Instagram, and Twitter.
โข Unit 7: Ad Metrics for Search Engine Marketing (SEM): Learning how to measure the effectiveness of SEM campaigns, including pay-per-click (PPC) advertising and search engine optimization (SEO).
โข Unit 8: Ad Metrics for Video Advertising: Understanding how to measure the success of video advertising campaigns, including pre-roll, mid-roll, and post-roll ads.
โข Unit 9: Advanced Ad Metrics: Exploring advanced ad metric concepts, such as lift studies, brand awareness studies, and customer lifetime value (CLV).
โข Unit 10: Strategic Insights and Actionable Recommendations: Learning how to use ad metric data to make informed decisions and drive business growth.
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