Global Certificate in Digital Marketing & IP
-- ViewingNowThe Global Certificate in Digital Marketing & IP is a comprehensive course that equips learners with essential skills for career advancement in the digital marketing industry. This course is of utmost importance in today's digital age, where businesses rely heavily on online marketing strategies to reach their target audience.
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โข Fundamentals of Digital Marketing: Introduction to digital marketing, its importance and impact on businesses. Understanding the digital marketing landscape.
โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, local SEO, technical SEO, and mobile optimization.
โข Social Media Marketing: Building and managing social media presence, content creation, social media advertising, and analytics.
โข Content Marketing: Content strategy and planning, content creation, distribution, and measurement.
โข Email Marketing: Email marketing strategy, list building, email design, automation, and metrics.
โข Web Analytics: Understanding web analytics tools, tracking and analyzing website data, and using insights to improve digital marketing performance.
โข Digital Advertising: Overview of digital advertising, search engine marketing (SEM), display advertising, video advertising, and native advertising.
โข Mobile Marketing: Mobile optimization, mobile advertising, app marketing, and SMS marketing.
โข E-commerce Marketing: E-commerce platforms, user experience, conversion optimization, and e-commerce metrics.
โข Digital Marketing Strategy: Developing and implementing a comprehensive digital marketing strategy, integrating various channels, and measuring success.
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