Certificate in App Marketing Data Analysis
-- ViewingNowThe Certificate in App Marketing Data Analysis is a comprehensive course designed to equip learners with essential skills for career advancement in the app marketing industry. This program focuses on data-driven decision making, a critical aspect of app marketing strategies.
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โข Introduction to App Marketing Data Analysis: Understanding the basics of app marketing data analysis, its importance, and the primary metrics used in the industry. โข User Acquisition Data Analysis: Analyzing user acquisition channels, understanding cost per acquisition, and optimizing campaigns for better ROAS. โข User Engagement Data Analysis: Monitoring user behavior, analyzing engagement metrics, and identifying opportunities to improve user experience. โข Retention and Churn Analysis: Measuring retention rates, analyzing churn reasons, and developing strategies to improve user retention. โข App Store Optimization (ASO) Data Analysis: Understanding ASO metrics, tracking keyword rankings, and optimizing app store listings for better visibility. โข In-app Event Tracking: Setting up in-app events, tracking user actions, and leveraging the data to improve app functionality. โข Conversion Rate Optimization (CRO) Data Analysis: Analyzing conversion funnels, identifying bottlenecks, and optimizing the app for higher conversions. โข Advanced Analytics Techniques: Utilizing machine learning algorithms, predictive analytics, and segmentation to gain deeper insights. โข Data Visualization and Reporting: Presenting app marketing data in a clear and actionable format, and communicating key insights to stakeholders.
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