Executive Development Programme in UK Design & Brand Management
-- ViewingNowThe Executive Development Programme in UK Design & Brand Management is a certificate course that holds immense importance in today's business landscape. With the increasing recognition of design and branding as crucial drivers of competitive advantage, there's a growing industry demand for professionals who can strategically manage these areas.
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โข UK Design & Brand Management Fundamentals: An introduction to the principles of design and brand management in the UK context, covering primary and secondary research techniques, brand positioning, and design thinking.
โข Brand Strategy Development: Exploring the development of effective brand strategies, including the creation of brand personas, customer journey mapping, and measuring brand performance.
โข Design Thinking & Innovation: Examining the application of design thinking principles to drive innovation in brand management, with a focus on user-centered design, prototyping, and testing.
โข Digital Design & Branding: Delving into the latest trends and best practices in digital design and branding, including responsive web design, user experience (UX) design, and motion graphics.
โข Visual Identity & Brand Guidelines: Creating a strong visual identity and establishing clear brand guidelines, covering topics such as typography, color theory, iconography, and imagery.
โข Brand Storytelling & Content Creation: Developing compelling brand stories and creating engaging content that resonates with target audiences across various channels and mediums.
โข Sustainable Design & Branding: Emphasizing the importance of sustainability in design and branding, covering topics such as eco-friendly materials, circular economy principles, and ethical branding.
โข Brand Protection & Legal Considerations: Exploring legal considerations in brand management, such as trademark registration, intellectual property protection, and brand enforcement strategies.
โข Leadership & Change Management: Building leadership skills and understanding change management principles to drive successful brand transformation initiatives.
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