Certificate in Ad Engagement & Measurement
-- ViewingNowThe Certificate in Ad Engagement & Measurement is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on ad engagement metrics, teaching you how to measure the success of digital advertising campaigns and optimize them for better results.
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โข Ad Engagement Metrics
โข Impressions and Click-Through Rates (CTR)
โข Conversion Tracking and Measurement
โข Bounce Rate and Dwell Time
โข Cost-Per-Click (CPC) and Cost-Per-Impression (CPM)
โข Engagement-Based Pricing Models
โข Attribution Modeling in Ad Engagement
โข Ad Engagement Best Practices
โข Analyzing Ad Engagement Data
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