Executive Development Programme in Food Marketing and Brand Equity
-- ViewingNowThe Executive Development Programme in Food Marketing and Brand Equity is a certificate course designed to empower professionals with advanced knowledge and skills in food marketing. This program emphasizes the importance of building strong brand equity in the highly competitive food industry, providing learners with a comprehensive understanding of consumer behavior, market trends, and branding strategies.
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โข Food Industry Analysis: Understanding the food industry's landscape, trends, and growth opportunities.
โข Marketing Principles: Basics of marketing, branding, and communication strategies.
โข Consumer Behavior: Exploring consumer buying habits, preferences, and motivations in the food sector.
โข Product Development & Innovation: Techniques for creating new food products, improving existing ones, and fostering innovation.
โข Food Packaging & Labeling Regulations: Navigating legal requirements and best practices for packaging and labeling food products.
โข Supply Chain Management: Optimizing supply chain operations, logistics, and distribution for food businesses.
โข Digital Marketing & E-commerce: Leveraging digital channels, social media, and e-commerce platforms for food marketing.
โข Brand Equity & Reputation Management: Building, measuring, and protecting brand equity in food marketing.
โข Sustainability & Social Responsibility: Incorporating sustainability and corporate social responsibility (CSR) principles in food marketing strategies.
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