Masterclass Certificate in IP & SEM for Academics
-- ViewingNowThe Masterclass Certificate in IP & SEM for Academics is a comprehensive course designed to empower academics with the latest trends and techniques in Intellectual Property (IP) and Scholarly Electronic Marketing (SEM). This certification program highlights the importance of IP creation, protection, and commercialization in the academic world.
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โข Introduction to Intellectual Property (IP) for Academics
โข Understanding Copyright Laws and Academic Research
โข Patent Law and Academic Innovation
โข Trademarks and Brand Protection in Academia
โข SEM Fundamentals: Keywords, Ad Groups, and Campaign Setup
โข SEM Strategy: Targeting, Bidding, and Ad Extensions
โข Measuring SEM Success: Metrics, Analytics, and Optimization
โข IP and SEM Ethics for Academics
โข Case Studies: Successful IP and SEM Strategies in Academia
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