Certificate Survey Sampling for Market Research
-- ViewingNowThe Certificate Survey Sampling for Market Research course is a powerful learning opportunity for professionals seeking to enhance their skills in data collection and analysis. This course emphasizes the importance of representative samples, teaching learners how to design and implement effective survey sampling methods.
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โข Introduction to Survey Sampling: Basics of survey sampling, different types of surveys, and their applications in market research.
โข Probability Sampling: Simple random sampling, stratified sampling, cluster sampling, and systematic sampling.
โข Non-probability Sampling: Convenience sampling, judgmental sampling, snowball sampling, and quota sampling.
โข Sampling Frame and Sampling Error: Understanding the sampling frame, sampling design, and sampling error.
โข Sample Size Determination: Factors affecting sample size, methods for calculating sample size, and power analysis.
โข Data Collection Methods: Online surveys, paper surveys, phone surveys, and in-person surveys.
โข Data Quality Control: Ensuring data accuracy, completeness, and reducing measurement error.
โข Data Analysis Techniques: Descriptive statistics, inferential statistics, and statistical testing.
โข Ethical Considerations: Ethical guidelines for market research, confidentiality, and informed consent.
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