Certificate in Data Analytics for Marketing ROI
-- ViewingNowThe Certificate in Data Analytics for Marketing ROI is a comprehensive course designed to empower marketing professionals with data-driven decision-making skills. In today's data-centric world, understanding and leveraging data analytics is crucial for maximizing marketing return on investment (ROI).
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โข Introduction to Data Analytics for Marketing
โข Understanding Marketing Metrics and KPIs
โข Data Collection and Analysis Techniques
โข Data Visualization for Marketing Insights
โข Statistical Analysis and Hypothesis Testing
โข Customer Segmentation and Targeting Strategies
โข Marketing Mix Modeling and Optimization
โข Predictive Analytics and Forecasting
โข Data Storytelling and Communication Skills
โข Ethical Considerations in Data-Driven Marketing
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