Executive Development Programme in Ad Placement & Brand Safety

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The Executive Development Programme in Ad Placement & Brand Safety is a certificate course designed to empower professionals with the knowledge and skills necessary to excel in the ever-evolving digital advertising landscape. This program focuses on ad placement strategies, brand safety measures, and data-driven decision-making, addressing the growing industry demand for experts who can navigate the complexities of digital advertising while ensuring brand integrity.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

By enrolling in this course, learners will gain a comprehensive understanding of ad placements, ad operations, and brand safety best practices. They will be equipped with essential skills to optimize ad performance, mitigate risks, and enhance brand reputation, making them highly valuable assets in today's data-driven marketing world. This program is ideal for marketing professionals, advertising agency executives, brand managers, and digital advertising enthusiasts seeking career advancement and expertise in ad placement and brand safety.

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ใฉใ“ใ‹ใ‚‰ใงใ‚‚ๅญฆ็ฟ’

ๅ…ฑๆœ‰ๅฏ่ƒฝใช่จผๆ˜Žๆ›ธ

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ๅฎŒไบ†ใพใง2ใƒถๆœˆ

้€ฑ2-3ๆ™‚้–“

ใ„ใคใงใ‚‚้–‹ๅง‹

ๅพ…ๆฉŸๆœŸ้–“ใชใ—

ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Ad Placement Strategies
โ€ข Understanding Brand Safety
โ€ข Programmatic Advertising and Brand Safety
โ€ข Ad Fraud: Identification and Prevention
โ€ข Ad Verification Tools and Techniques
โ€ข Contextual Targeting and Brand Safety
โ€ข Cross-Channel Ad Placement: Challenges and Solutions
โ€ข Measuring Ad Placement Success
โ€ข Building a Brand Safety Culture

ใ‚ญใƒฃใƒชใ‚ขใƒ‘ใ‚น

The Executive Development Programme in Ad Placement & Brand Safety is tailored for professionals seeking to expand their knowledge and expertise in the rapidly evolving digital advertising landscape. Focusing on job market trends, salary ranges, and skill demand in the UK, this programme equips participants with essential skills to succeed in various roles. 1. Ad Operations Specialist: Ad Operations Specialists are responsible for managing ad campaigns, monitoring performance, and ensuring timely delivery. The role typically requires experience in digital advertising, strong analytical skills, and proficiency in ad serving technologies. 2. Brand Safety Analyst: Brand Safety Analysts safeguard brand reputation by preventing ad placements alongside inappropriate or offensive content. Key responsibilities include developing brand safety policies, monitoring ad performance, and collaborating with publishers and platforms to maintain brand safety standards. 3. Programmatic Campaign Manager: Programmatic Campaign Managers specialize in automated digital advertising, managing campaign setup, optimization, and reporting. The role requires proficiency in demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs). 4. Ad Fraud Detection Specialist: Ad Fraud Detection Specialists identify and mitigate fraudulent ad activities, ensuring ad campaigns' effectiveness and return on investment. Key skills include understanding of ad fraud techniques, data analysis, and proficiency in ad verification tools. 5. Data-Driven Marketing Consultant: Data-Driven Marketing Consultants leverage data insights to develop and optimize marketing strategies for clients. The role demands expertise in data analytics, strategic planning, and customer relationship management, as well as strong communication and presentation skills.

ๅ…ฅๅญฆ่ฆไปถ

  • ไธป้กŒใฎๅŸบๆœฌ็š„ใช็†่งฃ
  • ่‹ฑ่ชžใฎ็ฟ’็†Ÿๅบฆ
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  • ใ‚ณใƒผใ‚นๅฎŒไบ†ใธใฎ็Œฎ่บซ

ไบ‹ๅ‰ใฎๆญฃๅผใช่ณ‡ๆ ผใฏไธ่ฆใ€‚ใ‚ขใ‚ฏใ‚ปใ‚ทใƒ“ใƒชใƒ†ใ‚ฃใฎใŸใ‚ใซ่จญ่จˆใ•ใ‚ŒใŸใ‚ณใƒผใ‚นใ€‚

ใ‚ณใƒผใ‚น็Šถๆณ

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  • ่ชๅฏใ•ใ‚ŒใŸๆฉŸ้–ขใซใ‚ˆใฃใฆ่ชๅฎšใ•ใ‚Œใฆใ„ใชใ„
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  • ๆญฃๅผใช่ณ‡ๆ ผใฎ่ฃœๅฎŒ

ใ‚ณใƒผใ‚นใ‚’ๆญฃๅธธใซๅฎŒไบ†ใ™ใ‚‹ใจใ€ไฟฎไบ†่จผๆ˜Žๆ›ธใ‚’ๅ—ใ‘ๅ–ใ‚Šใพใ™ใ€‚

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ใ“ใฎใ‚ณใƒผใ‚นใ‚’ไป–ใฎใ‚ณใƒผใ‚นใจๅŒบๅˆฅใ™ใ‚‹ใ‚‚ใฎใฏไฝ•ใงใ™ใ‹๏ผŸ

ใ‚ณใƒผใ‚นใ‚’ๅฎŒไบ†ใ™ใ‚‹ใฎใซใฉใ‚Œใใ‚‰ใ„ๆ™‚้–“ใŒใ‹ใ‹ใ‚Šใพใ™ใ‹๏ผŸ

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ใ„ใคใ‚ณใƒผใ‚นใ‚’้–‹ๅง‹ใงใใพใ™ใ‹๏ผŸ

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ใ‚ณใƒผใ‚นๆƒ…ๅ ฑใ‚’ๅ–ๅพ—

่ฉณ็ดฐใชใ‚ณใƒผใ‚นๆƒ…ๅ ฑใ‚’ใŠ้€ใ‚Šใ—ใพใ™

ไผš็คพใจใ—ใฆๆ”ฏๆ‰•ใ†

ใ“ใฎใ‚ณใƒผใ‚นใฎๆ”ฏๆ‰•ใ„ใฎใŸใ‚ใซไผš็คพ็”จใฎ่ซ‹ๆฑ‚ๆ›ธใ‚’ใƒชใ‚ฏใ‚จใ‚นใƒˆใ—ใฆใใ ใ•ใ„ใ€‚

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ใ‚ญใƒฃใƒชใ‚ข่จผๆ˜Žๆ›ธใ‚’ๅ–ๅพ—

ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN AD PLACEMENT & BRAND SAFETY
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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