Global Certificate in Remarketing & Connected TV Advertising
-- ViewingNowThe Global Certificate in Remarketing & Connected TV Advertising is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's evolving digital advertising landscape. This course highlights the importance of remarketing and Connected TV advertising, two critical areas of growth in the industry, and teaches learners how to leverage data-driven strategies to reach and engage audiences across devices and platforms.
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โข Introduction to Remarketing: Understanding the basics of remarketing, its importance, and benefits for businesses.
โข Connected TV (CTV) Advertising: Overview of Connected TV, its growth, and impact on the advertising industry.
โข Remarketing Strategies: Exploring various remarketing strategies, including pixel-based, list-based, and search remarketing.
โข Connected TV Ad Formats: Examining different ad formats available for Connected TV, such as pre-roll, mid-roll, and interactive ads.
โข Audience Targeting in Remarketing: Learning how to target specific audiences, demographics, and interests in remarketing campaigns.
โข Data Analysis in Connected TV Advertising: Understanding the key metrics and analytical tools used to measure the performance of Connected TV ad campaigns.
โข Remarketing Platforms: Review of popular remarketing platforms, such as Google Ads, Facebook Ads, and CTV-specific platforms.
โข Creating Effective Remarketing Campaigns: Guidelines for creating effective remarketing campaigns, including creative, messaging, and segmentation strategies.
โข Privacy and Compliance in Remarketing: Understanding the legal and ethical considerations involved in remarketing, including privacy laws and data protection regulations.
โข Future Trends in Remarketing & Connected TV Advertising: Exploring the emerging trends and future developments in remarketing and Connected TV advertising.
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