Executive Development Programme in Video Marketing for Executives
-- ViewingNowExecutive Development Programme in Video Marketing for Executives: a certificate course designed to meet the growing demand for video marketing expertise in today’s digital landscape. In this program, learners will gain a comprehensive understanding of video marketing strategies, trends, and tools, empowering them to lead successful campaigns that drive engagement and revenue.
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GBP £ 140
GBP £ 202
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โข Video Marketing Fundamentals: Understanding the importance and role of video in marketing strategy, video marketing metrics and KPIs, video marketing trends and best practices.
โข Video Production for Executives: Basics of video production, including pre-production, production, and post-production. Storytelling techniques, visual aesthetics, and sound design.
โข Video Content Strategy: Developing a video content strategy, including audience analysis, content pillars, and distribution channels. Optimizing video content for SEO, social media, and mobile devices.
โข Video Analytics and Optimization: Measuring the success of video marketing campaigns, analyzing video engagement metrics, and optimizing video content for better results.
โข Video Advertising and Monetization: Creating and executing a video advertising strategy, including programmatic advertising, video ad formats, and monetization models.
โข Video Platforms and Tools: Overview of video platforms and tools, including YouTube, Vimeo, Wistia, and Brightcove. Choosing the right video platform for your business needs and budget.
โข Video and Brand Storytelling: Using video to communicate brand values, mission, and vision. Building a strong brand identity through video marketing.
โข Video and Customer Experience: Delivering a seamless customer experience through video, including video customer support, video tutorials, and video walkthroughs.
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