Global Certificate in Digital Marketing Technologies
-- ViewingNowThe Global Certificate in Digital Marketing Technologies is a comprehensive course designed to meet the growing industry demand for digital marketing experts. This certificate program emphasizes the importance of understanding and implementing digital marketing technologies to drive business growth and maximize ROI.
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โข Fundamentals of Digital Marketing: Introduction to digital marketing, its importance, and the impact it has on businesses today. Understanding of different digital channels and how they can be used to reach customers.
โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization techniques, link building, and local SEO. Understanding of how search engines work and how to optimize websites to improve search engine rankings.
โข Pay-Per-Click (PPC) Advertising: Overview of PPC advertising, campaign setup, targeting, ad copywriting, and optimization techniques. Familiarity with different PPC platforms such as Google Ads and Bing Ads.
โข Social Media Marketing: Overview of social media platforms and their role in digital marketing. Creating and executing social media marketing strategies, social media listening and engagement, and analytics.
โข Content Marketing: Understanding of content marketing principles, creating a content strategy, content creation, and distribution. Familiarity with different content formats such as blog posts, videos, podcasts, and infographics.
โข Email Marketing: Overview of email marketing, list building, segmentation, automation, and campaign optimization. Understanding of legal and ethical considerations in email marketing.
โข Web Analytics: Overview of web analytics, setting up and tracking key performance indicators (KPIs), and data analysis. Understanding of how to use data to make informed decisions and improve digital marketing campaigns.
โข User Experience (UX) Design: Understanding of UX principles, user research, wireframing, and prototyping. Familiarity with design tools such as Sketch, Figma, and Adobe XD.
โข Digital Marketing Strategy: Creating and executing a digital marketing strategy, setting goals and objectives, and measuring success. Understanding of how to integrate different digital marketing channels to achieve business goals.
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