Advanced Certificate in School Video Marketing: Lead Power
-- ViewingNowThe Advanced Certificate in School Video Marketing: Lead Power certificate course is a comprehensive program designed to meet the growing demand for effective video marketing in the education sector. This course highlights the importance of visual storytelling and its impact on school branding, student recruitment, and community engagement.
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GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Video Production Fundamentals • Understanding the basics of video production, including pre-production, production, and post-production.• Camera techniques, lighting, sound, and editing.• Storytelling and scriptwriting for video.
โข Social Media Strategies for School Video Marketing • Identifying the right social media platforms for your school.• Developing a social media content strategy.• Measuring the success of your social media campaigns.
โข Search Engine Optimization (SEO) for Video • Understanding how video can improve your school's SEO.• Best practices for video metadata and tagging.• Using video transcripts and captions to improve accessibility and SEO.
โข Video Distribution and Promotion • Creating a video distribution plan.• Leveraging email marketing, social media, and other channels to promote your videos.• Partnering with other organizations to amplify your reach.
โข Video Analytics and Reporting • Understanding video analytics and how to use them to measure success.• Setting up video analytics and reporting dashboards.• Analyzing video data to optimize your video marketing strategy.
โข Video Branding and Storytelling • Developing a unique and consistent visual style for your school's videos.• Crafting compelling stories that showcase your school's mission, values, and culture.• Using video to build your school's brand and reputation.
โข Video Production Workflow • Establishing an efficient video production workflow.• Managing video production projects from ideation to delivery.• Collaborating with stakeholders, including teachers, students, and parents, to produce high-quality videos.
โข Video Equipment and Budgeting • Understanding the different types of video equipment and how to choose the right gear for your needs.&bull
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