Global Certificate in Online Advertising Expertise
-- ViewingNowThe Global Certificate in Online Advertising Expertise is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving digital advertising industry. This course focuses on best practices in search engine marketing, social media advertising, display advertising, and analytics, providing a solid foundation for career advancement.
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โข Fundamentals of Online Advertising: Understanding the basics of online advertising, including display, search, social, and video ads.
โข Digital Advertising Platforms: Exploring various advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other programmatic advertising solutions.
โข Audience Targeting and Segmentation: Learning how to identify and target specific audiences using demographics, interests, behaviors, and other key factors.
โข Campaign Planning and Management: Developing strategies for creating and managing effective online advertising campaigns, including budgeting, scheduling, and performance tracking.
โข Keyword Research and Optimization: Understanding the importance of keyword research and optimization in search engine marketing.
โข Creative Development and Copywriting: Creating compelling ad creatives and writing persuasive copy that resonates with target audiences.
โข Ad Placement and Bidding Strategies: Maximizing ad visibility and performance through optimal ad placement and bidding strategies.
โข Analytics and Reporting: Measuring and analyzing the success of online advertising campaigns using various metrics and reporting tools.
โข Ethical Considerations and Compliance: Understanding legal and ethical considerations in online advertising, including data privacy, transparency, and ad fraud.
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