Executive Development Programme Sales & Marketing Leadership
-- ViewingNowThe Executive Development Programme in Sales & Marketing Leadership is a certificate course designed to empower professionals with the strategic skills necessary to thrive in today's dynamic business environment. This programme is critical for career advancement, as it addresses the industry's increasing demand for leaders who can drive sales growth and effectively market products and services in the digital age.
7,600+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Sales Strategy & Planning: Understanding the market, setting sales goals, and developing strategies to achieve them. Includes market research, sales forecasting, and sales territory planning.
โข Customer Relationship Management (CRM): Building and maintaining relationships with customers to drive sales and loyalty. Includes customer segmentation, needs assessment, and communication strategies.
โข Sales Leadership: Leading and managing a sales team to achieve sales targets. Includes team building, motivation, and performance management.
โข Marketing Strategy: Developing and implementing marketing plans to support sales goals. Includes target market identification, value proposition development, and marketing mix strategies.
โข Digital Marketing: Leveraging digital channels and technologies to reach and engage customers. Includes social media, email, content, and search engine marketing.
โข Sales Enablement: Providing sales teams with the tools and resources they need to succeed. Includes training, coaching, and content development.
โข Sales Analytics: Using data and analytics to inform sales decisions and strategies. Includes sales performance tracking, customer behavior analysis, and predictive modeling.
โข Sales Operations: Managing the administrative and operational aspects of the sales function. Includes sales process design, forecasting, and compensation planning.
โข Sales and Marketing Alignment: Ensuring that sales and marketing teams work collaboratively to achieve shared goals. Includes communication, collaboration, and alignment strategies.
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