Executive Development Programme Sales & Marketing Strategy
-- ViewingNowThe Executive Development Programme in Sales & Marketing Strategy is a certificate course designed to empower professionals with the latest strategic approaches in sales and marketing. This programme emphasizes the importance of data-driven decision-making, customer-centric strategies, and digital transformation in today's dynamic business environment.
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โข Sales Strategy Development: Understanding the market, setting sales objectives, and creating a sales strategy to achieve those objectives. This unit covers topics such as market analysis, target customer identification, and sales process optimization.
โข Marketing Strategy Development: Creating a marketing strategy that aligns with the overall business objectives. This unit covers topics such as market research, target customer segmentation, positioning, and messaging.
โข Digital Marketing and Sales: Utilizing digital channels to reach and engage with customers. This unit covers topics such as social media marketing, email marketing, content marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
โข Customer Relationship Management (CRM): Building and maintaining strong relationships with customers to drive sales and loyalty. This unit covers topics such as CRM systems, customer segmentation, customer targeting, and customer engagement.
โข Sales and Marketing Analytics: Measuring and analyzing sales and marketing performance to optimize results. This unit covers topics such as key performance indicators (KPIs), data analysis, attribution modeling, and reporting.
โข Sales and Marketing Alignment: Ensuring that sales and marketing teams are aligned and working together towards common goals. This unit covers topics such as communication, collaboration, and alignment of processes and systems.
โข Sales and Marketing Ethics: Understanding and applying ethical principles to sales and marketing activities. This unit covers topics such as honesty, transparency, and respect for customer privacy.
โข Sales and Marketing Leadership: Leading and managing sales and marketing teams to achieve business objectives. This unit covers topics such as team building, motivation, and performance management.
โข Innovation in Sales and Marketing: Staying up-to-date with the latest trends and technologies in sales and marketing. This unit covers topics such
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