Executive Development Programme Transformative Sales & Marketing
-- ViewingNowThe Executive Development Programme in Transformative Sales & Marketing is a certificate course designed to empower professionals with cutting-edge strategies and techniques in sales and marketing. This program emphasizes the importance of adapting to the rapidly changing business landscape, focusing on digital transformation and customer-centric approaches.
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โข Transformative Sales Techniques: Understanding and implementing modern sales strategies, including consultative selling, solution selling, and challenger selling.
โข Data-Driven Marketing: Leveraging data analytics for customer segmentation, targeting, and positioning, as well as for measuring marketing effectiveness.
โข Digital Marketing: Exploring digital channels and tools for marketing, including social media, email, content marketing, and search engine optimization (SEO).
โข Customer Experience Management: Designing and delivering exceptional customer experiences to drive customer loyalty and advocacy.
โข Sales & Marketing Alignment: Ensuring sales and marketing teams are aligned and working together effectively towards common goals.
โข Innovation in Sales & Marketing: Staying up-to-date with the latest trends and best practices in sales and marketing, and exploring emerging technologies and their potential applications.
โข Sales & Marketing Leadership: Developing leadership skills to lead and manage sales and marketing teams, including communication, motivation, and performance management.
โข Ethics in Sales & Marketing: Understanding and applying ethical principles in sales and marketing practices, including transparency, honesty, and integrity.
โข Global Sales & Marketing: Adapting sales and marketing strategies for different cultural and geographical contexts, and leveraging global opportunities for growth.
Note: The above units are just a suggestion, and the actual units for an Executive Development Programme in Transformative Sales & Marketing may vary depending on the specific needs and goals of the programme.
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