Executive Development Programme in Elevating School Brand Performance
-- ViewingNowThe Executive Development Programme in Elevating School Brand Performance is a certificate course designed to enhance the branding and marketing skills of education professionals. In an increasingly competitive industry, this program provides essential insights to improve school performance and reputation.
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โข Brand Strategy Development: Understanding the importance of a strong brand strategy and how to create one for a school. Includes topics such as brand positioning, differentiation, and messaging.
โข Stakeholder Management: Identifying and understanding the key stakeholders of a school brand, and learning how to manage their expectations and perceptions.
โข Digital Marketing for Schools: Leveraging digital channels to elevate a school's brand performance. Includes topics such as social media, email marketing, and content marketing.
โข Reputation Management: Monitoring and managing a school's online reputation to protect and enhance the brand.
โข Brand Partnerships and Collaborations: Building strategic partnerships and collaborations to elevate a school's brand and reach.
โข Data-Driven Decision Making: Using data and analytics to inform brand decisions and measure brand performance.
โข Crisis Communication and Management: Preparing for and managing crises to protect the school's brand.
โข Brand Storytelling: Creating and sharing compelling brand stories to engage and inspire key stakeholders.
โข Brand Architecture and Portfolio Management: Understanding and managing a school's brand architecture and portfolio to maximize brand performance.
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