Executive Development Programme in Brand Management & 3D
-- ViewingNowThe Executive Development Programme in Brand Management & 3D Certificate Course is a comprehensive program designed to meet the growing industry demand for skilled brand management professionals. This course emphasizes the importance of strategic branding, visual communication, and 3D design, providing learners with a holistic understanding of brand development and management.
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โข Introduction to Brand Management: Understanding the basics of branding, brand equity, and the role of brand management in organizations.
โข Brand Strategy Development: Defining brand positioning, target audience, and creating a brand strategy.
โข Brand Identity and Design: Developing a unique visual and verbal identity for the brand, including logo design, color schemes, and typography.
โข Digital Branding and Social Media Management: Leveraging digital platforms to build and manage brand presence, reputation, and engagement.
โข Content Marketing and Storytelling: Creating compelling brand stories and content to engage and retain customers.
โข Marketing Analytics and Metrics: Measuring brand performance, tracking customer behavior, and analyzing marketing data to make informed decisions.
โข Legal and Ethical Issues in Brand Management: Understanding the legal and ethical considerations in brand management, including trademark and copyright laws, brand reputation management, and social responsibility.
โข Brand Management in Global Markets: Adapting brand strategy and identity to different cultural, linguistic, and regulatory contexts.
โข Leadership and Team Management in Brand Management: Developing leadership and team management skills to lead a successful brand management team.
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