Global Certificate in Marketing & Consumer Behaviour

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The Global Certificate in Marketing & Consumer Behaviour is a comprehensive course designed to empower learners with essential skills in modern marketing. This certificate program highlights the importance of understanding consumer behavior, a critical aspect of successful marketing strategies.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

With a focus on both theoretical knowledge and practical application, learners gain insights into the latest industry trends and consumer psychology. In an increasingly competitive job market, this course provides learners with a distinct advantage by equipping them with the skills demanded by top employers. The program's industry-relevant curriculum ensures that learners are well-prepared to excel in various marketing roles, from digital marketing and social media management to market research and consumer insights. By completing this course, learners demonstrate a commitment to continuous professional development and a deep understanding of marketing principles and consumer behavior, positioning them for long-term career success.

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ใฉใ“ใ‹ใ‚‰ใงใ‚‚ๅญฆ็ฟ’

ๅ…ฑๆœ‰ๅฏ่ƒฝใช่จผๆ˜Žๆ›ธ

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้€ฑ2-3ๆ™‚้–“

ใ„ใคใงใ‚‚้–‹ๅง‹

ๅพ…ๆฉŸๆœŸ้–“ใชใ—

ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Global Marketing Strategies: Understanding the global marketplace, market entry strategies, and international market segmentation.
โ€ข Consumer Behavior: Examining the factors that influence consumer decision-making, including psychological, personal, and social factors.
โ€ข Marketing Research: Learning research methods and techniques for collecting and analyzing marketing data.
โ€ข Marketing Communications: Exploring various communication channels, including traditional and digital media, and how they can be used to reach target audiences.
โ€ข Brand Management: Developing and managing strong brands that resonate with consumers.
โ€ข Digital Marketing: Understanding the latest digital marketing trends and strategies, including social media, email marketing, and content marketing.
โ€ข Marketing Ethics: Examining ethical issues in marketing and how to make ethical decisions in the global marketplace.
โ€ข Marketing Analytics: Analyzing data and metrics to make informed marketing decisions and measure the effectiveness of marketing campaigns.
โ€ข Sales Management: Learning sales techniques and strategies, including sales forecasting, customer relationship management, and sales force management.
โ€ข Product Management: Managing the entire product lifecycle, from development to launch to retirement.

ใ‚ญใƒฃใƒชใ‚ขใƒ‘ใ‚น

The provided section displays a 3D pie chart presenting popular marketing and consumer behaviour roles in the UK job market. The chart is responsive and adaptable to all screen sizes with a transparent background and no added background color. Each slice represents a role with its respective percentage based on the latest job market trends and skill demand. 1. Marketing Analyst: With 25% of the market share, marketing analysts are responsible for collecting, analyzing, and interpreting market data to help businesses make well-informed decisions. 2. Digital Marketing Specialist: This role represents 20% of the market, creating and managing digital marketing campaigns, optimizing websites, and measuring ROI for businesses. 3. Consumer Behaviour Analyst: This role, with 18% of the market, studies consumers' behavior to help businesses better understand and predict market trends and consumer preferences. 4. Marketing Manager: Marketing managers take up 15% of the market, overseeing the marketing department and developing marketing strategies to promote products and services. 5. Marketing Data Scientist: This role contributes 12% to the market. They use data analysis techniques to optimize marketing efforts and predict consumer behavior. 6. SEO Specialist: With 10% of the market, SEO specialists ensure a company's online visibility by optimizing websites and content for search engines.

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ไบ‹ๅ‰ใฎๆญฃๅผใช่ณ‡ๆ ผใฏไธ่ฆใ€‚ใ‚ขใ‚ฏใ‚ปใ‚ทใƒ“ใƒชใƒ†ใ‚ฃใฎใŸใ‚ใซ่จญ่จˆใ•ใ‚ŒใŸใ‚ณใƒผใ‚นใ€‚

ใ‚ณใƒผใ‚น็Šถๆณ

ใ“ใฎใ‚ณใƒผใ‚นใฏใ€ใ‚ญใƒฃใƒชใ‚ข้–‹็™บใฎใŸใ‚ใฎๅฎŸ็”จ็š„ใช็Ÿฅ่ญ˜ใจใ‚นใ‚ญใƒซใ‚’ๆไพ›ใ—ใพใ™ใ€‚ใใ‚Œใฏ๏ผš

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ใ‚ณใƒผใ‚นใ‚’ๆญฃๅธธใซๅฎŒไบ†ใ™ใ‚‹ใจใ€ไฟฎไบ†่จผๆ˜Žๆ›ธใ‚’ๅ—ใ‘ๅ–ใ‚Šใพใ™ใ€‚

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ใ“ใฎใ‚ณใƒผใ‚นใ‚’ไป–ใฎใ‚ณใƒผใ‚นใจๅŒบๅˆฅใ™ใ‚‹ใ‚‚ใฎใฏไฝ•ใงใ™ใ‹๏ผŸ

ใ‚ณใƒผใ‚นใ‚’ๅฎŒไบ†ใ™ใ‚‹ใฎใซใฉใ‚Œใใ‚‰ใ„ๆ™‚้–“ใŒใ‹ใ‹ใ‚Šใพใ™ใ‹๏ผŸ

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ใ„ใคใ‚ณใƒผใ‚นใ‚’้–‹ๅง‹ใงใใพใ™ใ‹๏ผŸ

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่ฉณ็ดฐใชใ‚ณใƒผใ‚นๆƒ…ๅ ฑใ‚’ใŠ้€ใ‚Šใ—ใพใ™

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ใ“ใฎใ‚ณใƒผใ‚นใฎๆ”ฏๆ‰•ใ„ใฎใŸใ‚ใซไผš็คพ็”จใฎ่ซ‹ๆฑ‚ๆ›ธใ‚’ใƒชใ‚ฏใ‚จใ‚นใƒˆใ—ใฆใใ ใ•ใ„ใ€‚

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ใ‚ญใƒฃใƒชใ‚ข่จผๆ˜Žๆ›ธใ‚’ๅ–ๅพ—

ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
GLOBAL CERTIFICATE IN MARKETING & CONSUMER BEHAVIOUR
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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