Advanced Certificate Content Marketing for Agencies
-- ViewingNowThe Advanced Certificate Content Marketing for Agencies course is a comprehensive program designed to meet the growing industry demand for skilled content marketing professionals in the agency sector. This course emphasizes the importance of strategically planning, creating, and distributing valuable content to attract and retain a clearly defined audience, driving profitable customer action.
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โข Content Strategy for Agencies: developing comprehensive content strategies for clients, understanding audience personas, and setting measurable goals.
โข Advanced Content Creation: focusing on long-form content, data-driven storytelling, and visual content development.
โข Content Amplification and Promotion: utilizing paid and organic methods, including native advertising, influencer marketing, and email marketing.
โข SEO for Content Marketing: optimizing content for search engines, keyword research, and technical SEO.
โข Metrics and Analytics: measuring and analyzing content marketing performance using tools like Google Analytics, SEMrush, and Moz.
โข Content Workflow Management: streamlining content creation, review, and approval processes for agencies and clients.
โข Social Media Content Marketing: developing and executing social media content strategies, community management, and social media advertising.
โข Video Content Marketing: creating and promoting engaging video content for various platforms, including YouTube, Instagram, and TikTok.
โข Content Marketing Ethics and Compliance: understanding legal and ethical considerations for content marketing, including FTC guidelines and data privacy regulations.
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