Masterclass Certificate in Consumer Behavior and Brand Strategy
-- ViewingNowThe Masterclass Certificate in Consumer Behavior and Brand Strategy is a comprehensive course that equips learners with essential skills for career advancement in marketing, advertising, and brand management. This course emphasizes the importance of understanding consumer behavior, brand positioning, and strategy development in today's highly competitive marketplace.
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โข Unit 1: Introduction to Consumer Behavior
โข Unit 2: Customer Decision-Making Process
โข Unit 3: Consumer Perception and Attitude
โข Unit 4: Brand Positioning and Equity
โข Unit 5: Customer Segmentation and Targeting
โข Unit 6: Understanding Customer Loyalty and Retention
โข Unit 7: Brand Identity and Differentiation
โข Unit 8: Psychological Principles in Brand Strategy
โข Unit 9: Digital Consumer Behavior and Online Branding
โข Unit 10: Measuring and Analyzing Brand Performance
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