Global Certificate in IGTV and Brand Storytelling
-- ViewingNowThe Global Certificate in IGTV and Brand Storytelling is a comprehensive course that equips learners with the essential skills needed to excel in today's dynamic digital marketing landscape. This course focuses on IGTV, Instagram's long-form video platform, and brand storytelling, two critical areas of digital marketing that are in high industry demand.
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Unit 1: Introduction to IGTV and Brand Storytelling – Understand the fundamentals of IGTV and how to use it to tell compelling brand stories.
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Unit 2: Crafting a Brand Story – Learn the essential elements of storytelling, and how to apply them to your brand's message.
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Unit 3: Setting Up Your IGTV Channel – Discover how to create and optimize your IGTV channel for maximum engagement and visibility.
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Unit 4: Creating Engaging IGTV Content – Explore different content formats, production techniques, and storytelling styles to create engaging IGTV videos.
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Unit 5: Building a Brand Community on IGTV – Learn how to cultivate a loyal and engaged community around your brand on IGTV.
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Unit 6: Measuring Success on IGTV – Understand key performance indicators, analytics, and reporting to measure the success of your brand's IGTV strategy.
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Unit 7: Collaborating with Influencers on IGTV – Discover how to collaborate with influencers to amplify your brand's message on IGTV.
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Unit 8: Leveraging User-Generated Content on IGTV – Learn how to curate and repurpose user-generated content to strengthen your brand's storytelling on IGTV.
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Unit 9: Staying Up-to-Date with IGTV Trends & Best Practices – Keep up with the latest trends, updates, and best practices on IGTV to stay ahead of the competition.
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Unit 10: Developing a Long-Term IGTV Strategy – Create a sustainable and effective IGTV strategy that aligns with your brand's overall marketing goals.
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