Executive Development Programme in Coastal Tourism: Sustainable Growth
-- ViewingNowThe Executive Development Programme in Coastal Tourism: Sustainable Growth is a certificate course designed to equip learners with essential skills for career advancement in the coastal tourism industry. This program emphasizes the importance of sustainable development, addressing environmental, social, and economic aspects of coastal tourism management.
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โข Strategic Planning for Coastal Tourism: This unit will cover the importance of strategic planning in the sustainable growth of coastal tourism, including market analysis, setting goals and objectives, and developing action plans.
โข Sustainable Coastal Development: This unit will focus on the principles of sustainable development and how they can be applied to coastal tourism, including environmental protection, social equity, and economic growth.
โข Coastal Zone Management: This unit will explore the role of coastal zone management in sustainable tourism development, including regulations, policies, and best practices for managing coastal resources.
โข Tourism Marketing and Branding: This unit will cover the fundamentals of tourism marketing and branding, including market research, product development, and promotion strategies for coastal tourism destinations.
โข Stakeholder Engagement and Collaboration: This unit will emphasize the importance of engaging and collaborating with various stakeholders, such as local communities, businesses, and government agencies, to ensure the sustainable growth of coastal tourism.
โข Innovation and Technology in Coastal Tourism: This unit will explore the latest trends and technologies in coastal tourism, including digital marketing, virtual reality, and sustainable transportation, and how they can be used to enhance the visitor experience and promote sustainable growth.
โข Visitor Management and Experience Design: This unit will focus on the design and management of visitor experiences in coastal tourism destinations, including wayfinding, interpretation, and accessibility, to enhance visitor satisfaction and encourage repeat visits.
โข Monitoring and Evaluation: This unit will cover the importance of monitoring and evaluation in sustainable coastal tourism development, including the use of key performance indicators, benchmarking, and impact assessments.
โข Leadership and Change Management: This unit will emphasize the role of leadership and change management in driving sustainable growth in coastal tourism, including the development of vision, mission, and values statements, and the implementation of change management strategies.
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