Global Certificate in Sales & Marketing for Small Businesses
-- ViewingNowThe Global Certificate in Sales & Marketing for Small Businesses is a comprehensive course designed to empower learners with essential sales and marketing skills. In today's competitive business landscape, this course is of paramount importance as it provides learners with the necessary tools to excel in the small business sector.
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โข Small Business Sales Fundamentals: Understanding the sales process, identifying customer needs, building relationships, overcoming objections, closing techniques
โข Marketing Basics for Small Businesses: Defining marketing strategy, targeting customers, branding, content marketing, social media marketing
โข Customer Relationship Management: CRM systems, customer segmentation, loyalty programs, customer service, feedback collection
โข Digital Marketing: SEO, email marketing, PPC advertising, Google Analytics, A/B testing
โข Sales & Marketing Analytics: Metrics and KPIs, data analysis, reporting, forecasting, data-driven decision making
โข Sales & Marketing Alignment: Coordinating sales and marketing efforts, communication, sales enablement, content creation
โข Small Business Marketing Ethics: Ethical considerations in sales and marketing, data privacy, transparency, building trust
โข Small Business Sales Tactics: Networking, referral marketing, cold calling, sales presentations, negotiation skills
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