Global Certificate in Sales & Marketing Competitive Analysis
-- ViewingNowThe Global Certificate in Sales & Marketing Competitive Analysis is a vital course designed to equip learners with the essential skills needed to excel in today's dynamic and competitive business landscape. This certificate course emphasizes the importance of understanding market trends, consumer behavior, and competitive positioning to drive business growth and success.
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โข Competitive Analysis Frameworks: Understanding competitive analysis and its importance, SWOT analysis, Porter's Five Forces, BCG Matrix, and other frameworks.
โข Market Research Techniques: Conducting market research, gathering data, and analyzing competition through surveys, interviews, and focus groups.
โข Competitor Profiling: Identifying key competitors, analyzing their strengths, weaknesses, opportunities, and threats (SWOT), and understanding their strategies.
โข Product and Service Analysis: Comparing and contrasting products and services offered by competitors, identifying gaps and opportunities for differentiation.
โข Price Analysis: Understanding pricing strategies of competitors, and analyzing the impact of pricing on market share and profitability.
โข Distribution Channel Analysis: Examining the distribution channels used by competitors, and identifying opportunities for expansion and growth.
โข Promotion and Advertising Analysis: Analyzing the advertising and promotional strategies of competitors, and identifying opportunities for differentiation and growth.
โข Competitive Intelligence Gathering: Techniques for gathering competitive intelligence, and using it to inform sales and marketing strategies.
โข Competitive Analysis Tools: Overview of tools and software used for competitive analysis, and how to effectively use them to gain a competitive advantage.
โข Continuous Monitoring and Analysis: Strategies for continuously monitoring and analyzing the competition, and using the insights gained to inform sales and marketing strategies.
Note: The primary keyword for this course is "Competitive Analysis" and secondary keywords include "Market Research", "Competitor Profiling", "Product and Service Analysis", "Price Analysis", "Distribution Channel Analysis", "Promotion and Advertising Analysis", "Competitive Intelligence Gathering", "Competitive Analysis Tools", and "Continuous Monitoring and Analysis".
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