Executive Development Programme in Media for Transformational Leadership
-- ViewingNowThe Executive Development Programme in Media for Transformational Leadership is a certificate course designed to empower media professionals with the necessary skills to become transformational leaders. In an industry that is constantly evolving, this programme is crucial for individuals seeking to stay ahead of the curve and drive innovation within their organizations.
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โข Executive Media Training: This unit will cover the essential media skills needed for executives to communicate effectively with the public and represent their organization in a positive light.
โข Digital Media Strategy: This unit will teach executives how to leverage digital media channels to reach their target audience and achieve their business objectives.
โข Crisis Communication: This unit will provide executives with the tools and techniques needed to manage communication during a crisis situation, protecting their organization's reputation and brand.
โข Storytelling for Business: This unit will help executives develop their storytelling skills to engage their audience, inspire action, and create a compelling narrative for their organization.
โข Media Relations: This unit will cover how to build relationships with media professionals and get coverage in traditional and digital media outlets.
โข Content Marketing: This unit will teach executives how to create and distribute valuable content to attract and retain a clearly defined audience โ and, ultimately, to drive profitable customer action.
โข Social Media Management: This unit will provide executives with the skills needed to manage their organization's social media presence, engage with their audience, and measure the impact of their social media efforts.
โข Brand Journalism: This unit will teach executives how to create and curate high-quality content that tells the story of their brand, engages their audience, and builds trust and loyalty.
โข Data Journalism: This unit will provide executives with the skills needed to analyze and interpret data to tell compelling stories that inform and engage their audience.
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