Certificate in Marketing Fundamentals: Essential Knowledge
-- ViewingNowThe Certificate in Marketing Fundamentals: Essential Knowledge is a comprehensive course designed to provide learners with a solid foundation in marketing principles. In today's fast-paced business world, marketing skills are essential for career advancement in any industry.
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โข Marketing Basics: Understanding the marketing mix, market research, and buyer behavior
โข Target Marketing: Identifying target audiences, segmentation strategies, and positioning
โข Brand Development: Building and managing strong brands, brand identity, and brand equity
โข Product Marketing: Product lifecycle, new product development, and product management
โข Price Strategies: Pricing objectives, pricing strategies, and price perception
โข Promotion Techniques: Advertising, sales promotion, direct marketing, and public relations
โข Digital Marketing: Social media, content marketing, email marketing, and search engine optimization
โข Marketing Metrics: Measuring and analyzing marketing performance, return on investment (ROI), and key performance indicators (KPIs)
โข Ethical Marketing: Ethical considerations, social responsibility, and sustainability in marketing
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