Advanced Certificate in Social Media: Understanding Analytics
-- ViewingNowAdvanced Certificate in Social Media: Understanding Analytics In today's digital age, social media analytics is a critical skill for any marketing professional. This advanced certificate course focuses on understanding and leveraging social media analytics to drive business results.
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โข Advanced Social Media Analytics: This unit will cover the use of advanced analytics tools to track and analyze social media performance data. Students will learn how to interpret data and create data-driven strategies for social media campaigns.<br> โข Social Media Metrics and KPIs: This unit will focus on the key performance indicators (KPIs) and metrics used in social media analytics. Students will learn how to set up and track KPIs, and how to use this data to measure the success of social media campaigns.<br> โข Data Visualization: This unit will cover the use of data visualization tools in social media analytics. Students will learn how to create visual representations of social media data to better understand trends and patterns.<br> โข Influencer Marketing Analytics: This unit will focus on the use of analytics in influencer marketing campaigns. Students will learn how to identify and measure the impact of influencers, and how to use this data to optimize influencer marketing strategies.<br> โข Social Media Listening: This unit will cover the use of social media listening tools to monitor and analyze conversations about a brand or industry. Students will learn how to use this data to inform social media strategy and decision making.<br> โข Social Media ROI: This unit will focus on calculating and measuring the return on investment (ROI) of social media campaigns. Students will learn how to use analytics data to demonstrate the value of social media to stakeholders.<br> โข Advanced Social Media Analytics Tools: This unit will cover the use of advanced analytics tools such as Tableau, Power BI and Google Analytics. Students will learn how to use these tools to analyze and visualize social media data.<br> โข Social Media Data Analysis: This unit will cover the techniques and best practices for analyzing social media data. Students will learn how to interpret data, identify trends and patterns, and make data-driven decisions.<br> โข Social Media Analytics Strategy: This unit will focus on developing a comprehensive social media analytics strategy. Students will learn how to set goals, select KPIs, and choose the right analytics tools to measure success.
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