Executive Development Programme in Pharma Marketing and Sales
-- ViewingNowThe Executive Development Programme in Pharma Marketing and Sales is a certificate course designed to empower professionals with the latest strategies and trends in pharmaceutical marketing and sales. This programme is crucial for those looking to advance their careers in the pharma industry, where marketing and sales skills are in high demand.
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GBP £ 140
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โข Pharma Marketing Fundamentals: Understanding the pharma market, customer segmentation, targeting, and positioning. Exploring the regulatory landscape and its impact on marketing strategies.
โข Sales Force Management: Recruiting, training, and managing a high-performing sales team. Setting sales targets, measuring performance, and implementing effective motivation strategies.
โข Product Management: Developing and managing a product portfolio. Understanding the product lifecycle and implementing strategies to maximize revenue and market share.
โข Digital Marketing in Pharma: Leveraging digital channels to engage healthcare professionals and patients. Exploring social media, email marketing, and mobile apps as tools for pharma marketing.
โข Market Access and Pricing Strategies: Navigating the complex world of market access and pricing. Understanding the role of health economics and outcomes research in pricing decisions.
โข Brand Management: Building and managing strong pharma brands. Understanding brand positioning, messaging, and visual identity.
โข Customer Relationship Management: Building and maintaining strong relationships with healthcare professionals and patients. Understanding the role of CRM systems in managing customer interactions.
โข Marketing Analytics: Using data to inform marketing decisions. Understanding key metrics and implementing analytics tools to measure marketing performance.
โข Ethics in Pharma Marketing: Navigating the ethical challenges of pharma marketing. Understanding the importance of transparency, honesty, and integrity in marketing practices.
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