Certificate in Acquisition through Search Engine Optimization
-- ViewingNowThe Certificate in Acquisition through Search Engine Optimization is a comprehensive course designed to equip learners with the essential skills required in today's digital marketing landscape. This course focuses on the importance of search engine optimization (SEO) in driving organic traffic, generating leads, and increasing revenue.
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โข Introduction to Search Engine Optimization (SEO): Understand the basics of SEO, its importance, and how it can help businesses improve their online visibility.
โข Keyword Research: Learn how to conduct effective keyword research, including using tools and techniques to identify relevant and high-traffic keywords.
โข On-page Optimization: Explore best practices for optimizing website content, including meta tags, header tags, and content structure.
โข Link Building: Understand the importance of backlinks and learn strategies for building high-quality links to your website.
โข Technical SEO: Delve into the technical aspects of SEO, including website structure, mobile optimization, and site speed.
โข Local SEO: Learn how to optimize your website for local search, including setting up Google My Business and managing online reviews.
โข Analytics and Reporting: Understand how to track and analyze your SEO performance using tools like Google Analytics and Google Search Console.
โข Search Engine Algorithms: Learn about the major search engine algorithms and how they affect SEO, including Google's Panda, Penguin, and Hummingbird updates.
โข Content Marketing for SEO: Explore how to create and promote high-quality content that drives traffic and improves search engine rankings.
โข Advanced SEO Techniques: Delve into advanced SEO strategies, including entity SEO, schema markup, and voice search optimization.
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