Global Certificate in Ad Measurement & Analytics Platforms
-- ViewingNowThe Global Certificate in Ad Measurement & Analytics Platforms course is a comprehensive program designed to equip learners with essential skills for career advancement in the advertising industry. This course focuses on teaching the latest methodologies and technologies used in ad measurement and analytics platforms, making it highly relevant and in-demand in today's data-driven world.
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โข Ad Measurement Fundamentals: Understanding key metrics, data collection, and analysis techniques.
โข Digital Advertising Platforms: Overview of popular ad platforms, including Google Ads, Facebook Ads, and Twitter Ads.
โข Ad Measurement Tools: Introduction to tools for measuring ad performance, such as Google Analytics, Adobe Analytics, and Moz Pro.
โข Ad Analytics Best Practices: Strategies for data-driven decision making, A/B testing, and attribution modeling.
โข Cross-Channel Ad Measurement: Techniques for measuring ad performance across multiple channels and devices.
โข Privacy and Compliance: Understanding data privacy regulations, such as GDPR and CCPA, and their impact on ad measurement and analytics.
โข Data Visualization and Reporting: Techniques for creating clear and actionable reports, including data visualization best practices.
โข Advanced Ad Analytics: Topics such as predictive analytics, machine learning, and statistical modeling in ad measurement and analytics.
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