Executive Development Programme Video Strategy for Growth
-- ViewingNowThe Executive Development Programme Video Strategy for Growth certificate course is a comprehensive program designed to meet the growing industry demand for video marketing expertise. This course emphasizes the importance of video strategy in today's digital landscape, where visual content drives engagement and influences buying decisions.
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โข Video Strategy Foundation: Understanding the importance of video as a marketing tool, setting goals and KPIs for video marketing, and analyzing the target audience.
โข Content Creation: Developing a content strategy for video marketing, creating engaging and informative videos, and using storytelling techniques to connect with the audience.
โข Distribution and Promotion: Choosing the right channels for video distribution, optimizing videos for search engines, and promoting videos through social media and email marketing.
โข Performance Analysis: Measuring the success of video marketing campaigns, analyzing key metrics, and using data to inform future video strategy decisions.
โข Emerging Trends: Keeping up-to-date with the latest video marketing trends, technologies, and best practices, and adapting the video strategy accordingly.
โข Video Production: Learning the technical aspects of video production, including camera operation, lighting, sound, and editing.
โข Branding and Positioning: Ensuring that video content aligns with the overall brand message and positioning, and effectively communicates the brand's value proposition.
โข Video for Sales: Using video to support the sales process, including creating product demos, customer testimonials, and sales training videos.
โข Video for Customer Service: Leveraging video to improve customer service, including creating tutorials, FAQ videos, and support videos.
โข Video for Employee Training: Utilizing video for employee training and onboarding, including creating training videos, onboarding videos, and compliance training videos.
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