Advanced Certificate in IP Due Diligence & SEM
-- ViewingNowThe Advanced Certificate in IP Due Diligence & SEM is a comprehensive course designed to equip learners with critical skills in Intellectual Property (IP) evaluation and Search Engine Marketing (SEM). This course highlights the importance of IP due diligence in business transactions, licensing, and investment decisions, making it essential for legal professionals, business analysts, and tech entrepreneurs.
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โข Introduction to Intellectual Property (IP) Due Diligence: Understanding the IP landscape, assessing IP assets, and mitigating risks.
โข Patent Search and Analysis: Conducting comprehensive patent searches, reviewing patentability, and evaluating freedom-to-operate.
โข Trademark and Copyright Due Diligence: Identifying and assessing trademarks and copyrights, ensuring compliance with laws and regulations.
โข IP Portfolio Management: Organizing and maintaining IP assets, monitoring IP rights, and optimizing IP value.
โข Licensing and Technology Transfer: Drafting and negotiating IP licensing agreements, managing technology transfer processes.
โข IP Litigation and Dispute Resolution: Navigating IP litigation, understanding dispute resolution mechanisms, and managing litigation risks.
โข SEM (Search Engine Marketing) Fundamentals: Keyword research, ad copywriting, and landing page optimization.
โข SEM Campaign Management: Launching and managing SEM campaigns, measuring performance, and optimizing ROI.
โข Advanced SEM Strategies: Leveraging remarketing, automation, and machine learning in SEM, and integrating with other digital marketing channels.
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