Executive Development Programme in Customer Acquisition Metrics
-- ViewingNowThe Executive Development Programme in Customer Acquisition Metrics is a certificate course designed to empower professionals with the knowledge and skills necessary to excel in today's data-driven marketing landscape. This programme focuses on the importance of customer acquisition metrics, providing learners with a comprehensive understanding of key performance indicators, analytical tools, and strategies to drive business growth.
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โข Unit 1: Introduction to Customer Acquisition Metrics
โข Unit 2: Key Customer Acquisition Metrics
โข Unit 3: Customer Acquisition Cost (CAC)
โข Unit 4: Customer Lifetime Value (CLV)
โข Unit 5: CAC to CLV Ratio
โข Unit 6: Marketing Channel Analysis
โข Unit 7: Lead Generation and Conversion Rates
โข Unit 8: Customer Retention and Churn Rates
โข Unit 9: Return on Investment (ROI) in Customer Acquisition
โข Unit 10: Implementing and Optimizing Customer Acquisition Strategies
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