Global Certificate in Programmatic Advertising Techniques
-- ViewingNowThe Global Certificate in Programmatic Advertising Techniques is a comprehensive course designed to equip learners with the latest skills in automated advertising. This certification focuses on the importance of data-driven advertising, enabling learners to leverage programmatic platforms for efficient campaign management and improved ROI.
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โข Programmatic Advertising Fundamentals: Understanding the basics of programmatic advertising, its benefits, and how it works.
โข Data Management Platforms (DMPs): Learning about DMPs, data collection, segmentation, and management for programmatic advertising.
โข Demand Side Platforms (DSPs): Exploring DSPs, bidding strategies, campaign management, and optimization techniques.
โข Supply Side Platforms (SSPs): Delving into SSPs, ad inventory management, and yield optimization.
โข Ad Exchanges: Examining ad exchanges, real-time bidding, and the role in programmatic advertising.
โข Ad Fraud, Brand Safety, and Viewability: Recognizing ad fraud, brand safety concerns, and ensuring ad viewability.
โข Privacy and Compliance: Comprehending privacy regulations, data protection, and industry compliance.
โข Cross-Channel Programmatic Strategies: Mastering cross-channel programmatic strategies, audience targeting, and measurement.
โข Programmatic Advertising Metrics and Attribution: Analyzing programmatic metrics, attribution models, and performance tracking.
โข Future Trends in Programmatic Advertising: Anticipating future trends, innovations, and opportunities in programmatic advertising.
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