Executive Development Programme in Programmatic: Smarter Outcomes
-- ViewingNowThe Executive Development Programme in Programmatic: Smarter Outcomes certificate course is a comprehensive program designed to meet the growing industry demand for experts in programmatic advertising. This course emphasizes the importance of data-driven marketing and automation in achieving smarter outcomes for businesses.
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โข Programmatic Advertising Fundamentals
โข Data Analysis for Programmatic Success
โข Audience Segmentation and Targeting Strategies
โข Programmatic Creative: Dynamic and Personalized Ads
โข Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
โข Private Marketplaces and Programmatic Direct Deals
โข Measurement and Attribution in Programmatic
โข Fraud Detection and Brand Safety
โข Future Trends in Programmatic: AI, Automation, and Machine Learning
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